![]() SD: To improve user experiences and grow as a company, we ultimately have to make changes to the platform. Did you all consider user backlash or rejection of the changes in this redesign? Gizmodo: You are probably very well aware that users can be eh, unhappy, with changes to their favourite apps (see: Make Instagram Instagram Again movement). SD: Having content load faster is one area our teams are working on across the platform, and feeds loading time is a part of that. ![]() (And then no offence but I’ll just come back later lol.) Tell me a bit about how you all are addressing this in the changes. ![]() In general, everything runs fine on my end! However, every once in a while my home feed will just start thinking… thinking… and thinking. Gizmodo: I was pleasantly surprised to hear you reference loading speeds. SD: The goal of these upcoming improvements is to allow people to have a more customised and simplified experience and help them discover and join even more relevant and engaging communities and conversations. How will the new home feed be different when it comes to content? Do you all feel that Redditors aren’t finding that content in their feeds now? That’s surprising to me, since I feel like Reddit is always asking me to identify new interests and recommending new communities. Gizmodo: Another reason you all decided to enact these changes, as I understand, is to help Redditors find relevant content in their home feed. Getting to the communities they care about and finding those they may not know about is important. Through our product research and conversations with users, we’ve seen that a more intuitive experience is what they ultimately want. While some users enjoy and use all the layers, some have shared they enjoy a more streamlined approach. Naturally, sometimes this can add layers. SD: As platforms grow and evolve, more experiences and ways of using it are added. ![]() Can you explain why you all think it’s important to make Reddit simpler? Have you all received comments saying Reddit is confusing, hard to use/figure out, or something along those lines? Gizmodo: You all have stressed that Reddit is changing its feed design in order to make Reddit “simple.” I get that! Reddit can be intimidating to new users or even casual users that don’t spend tons of time there. These new updates aim to make the product more customisable and give users more control over what they see. We made these updates over the last few years and have learned that having more customisable experiences is something redditors enjoy. SD: We haven’t always had a continuous scrolling feed, but over time it has evolved and allowed redditors to engage in two different ways: scrolling through Home (communities users subscribe to) and Popular (the top content from across Reddit). When was the last time there were so many changes to the feed? Gizmodo: I know you all are starting off with a “simple” design change, but there will be more changes to the feed going forward. ![]() You can read Gizmodo’s full Q&A with Dash below. It’s also a good reminder that social media platforms don’t need to try to be everything for users in order to be successful. I think that this will ensure that Redditors appreciate the new changes instead of grabbing their digital pitchforks. It’s nice to see a social media platform work hard to improve on what it does best - the Reddit feed - and what users already like instead of trying to copy other platforms (*cough* Instagram *cough*). “We want to ensure that every user has a unique experience that directly fits their needs, which is why we are starting with these changes,” Dash told Gizmodo via email. In an interview with Gizmodo, Suchit Dash, a vice president at Reddit in charge of discovery, which includes the feed and search, stressed that the social media platform wanted to give users more control over what they see and make Reddit more customisable. In addition, users will also be able to remove feeds based on their preferences. This means that, for example, a BTS fan like myself will be able to create a feed full of BTS-only content, basking in the glow of the seven group members, and not have to stumble upon the latest political kerfuffle from the world’s brilliant politicians. “Our hope is that these upcoming improvements to feeds on Reddit not only allow you to have a more customised and simplified Reddit experience, but also helps you discover and join even more relevant and engaging communities and conversations,” the social media platform wrote.įurthermore, in the “not-so-distant future,” users will be able to create their own feeds of personalised content. ![]()
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